Eyewear with style and value

We have hundreds of eyeglass and sunglass frames to choose from in each central Iowa location. Select from a wide range of the latest plastic, metal, titanium, and rimless frame styles. If you have something else in mind, we can custom order it for you. Because we create each order in our in-house, state of the art lab, we can be sure to fit your needs. We have bifocal, trifocal, no-line, Transitions®, and digital lenses. If you’d like a custom solution for work, reading, safety or sports, we can tailor a solution for you.  Our lab is staffed with experienced and professional optical technicians using state-of-the-art technology to ensure you’ll experience the best vision possible.

Contact Lenses

We offer the best contact lens brands and lines to ensure optimal comfort and vision. We carry the full range of options from daily, weekly, or monthly to extended wear and astigmatism correction. Our experienced opticians will show you how to wear and care your contact lenses.

Oasys®, Moist, Advance Plus

Bausch-LombPure Vision, SofLens, Biotrue 1 Day

CIBA-VIsionAirOptix®, Dailies®, FreshLook®

CooperVisionAvaira®, Biofinity®, Proclear®

Our Latest Frame Styles

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  • Glasses
  • Sunglasses